Gold is the oldest precious metal known to man and for thousands of years it has been valued as a global currency, a commodity, an investment and simply an object of beauty.

Our Products

Bullion Bar

Bullion Bar

Pure gold crafted to perfection. Experience true value.

Value Added Investment Bars

Value Added Investment Bars

An effective way to diversify your investment portfolio.

Gold Coins

Gold Coins

Experience unmatched quality with our finely minted gold coins.

Major Characteristics

  • Gold (Chemical Symbol-Au) is primarily a monetary asset and partly a commodity.
  • Gold is the world’s oldest international currency.
  • Gold is an important element of global monetary reserves.
  • More than two-thirds of gold’s total holdings are with central banks and private players.
  • Less than one-third of total accumulated holdings are used as “commodity” for jewellery and industry.

Demand and Supply Scenario

  • Gold demand reached a 10‑year high of 3,812.2 tonnes, worth US$150 billion.
  • Drivers:
    • Strong growth in jewellery demand with revival in the UAE market.
    • Momentum in Chinese demand and a shift in the official sector.
  • China was the world’s largest producer followed by the US and South Africa.
  • Total supply reached 4,108 tonnes (up 2%)
    • Mine production and hedging activity.
    • Recycled gold flows.

Global Scenario

  • London is the world’s biggest clearing house.
  • Dubai is under UAE liberalised gold regime.
  • New York is the home of gold futures trading.
  • Zurich is a physical turntable.
  • Istanbul, Dubai, Singapore and Hong Kong are key consuming regions.
  • Tokyo, where TOCOM sets the mood of Japan.

Factors Influencing the Market

  • Above ground supply from central bank sales, reclaimed scrap, and official loans.
  • Hedging interest of producers/miners.
  • Macro factors such as the US Dollar, interest rate and economic events.
  • Commodity‑specific events like new mines, closures, or restructuring.
  • In UAE, gold demand is highly influenced by its price level and volatility.

Purity

  • Gold purity is measured in terms of karat and fineness.
  • Karat: pure gold is defined as 24 karat.
  • Fineness: parts per thousand; e.g., 18 karat = 18/24 of 1,000 parts = 750 fineness.